Hi There
I'm Jamayel.

I’m a multidisciplinary designer mainly focused on Frontend Web development and UI/UX design.

Over the past 7 years I have worked my way up the ladder whilst working for one of Britain’s 100 fastest-growing e-commerce retail company (as ranked by the Sunday Times Fast Track 100 in 2018). The experience and skills I gained include user research to enhance customer experience, front-end coding, website optimisation and email marketing.

  • UI Designer / Frontend Web Developer | Apr 2015 - Aug 2019

    FREESTYLEXTREME LTD - BRISTOL, UNITED KINGDOM

    Working as part of an in-house design and development team, I was responsible for the UI design, front-end development and maintenance of the multi-lingual e-commerce website; operating in more than 60 countries through its 20 international storefronts.

    My role expanded to:

    Executing website improvements including the use of SVG and sprites graphic to improve page speed.
    Using user research to problem solving and understanding macro and micro-moment design. In order to create an intuitive and memorable user experiences.
    Utilising modern development techniques to improving efficiency of code development and maintenance e.g. responsive layout (Bootstrap 3 & 4, Grid and Flex-box), HTML5, CSS3, SCSS, JavaScript (jQuery), semantic mark-up and BEM naming convention.
    Managing all website graphics in 12 different languages.
    Creative direction of all website promotion (e.g. Black Friday event, Xmas rebranding etc).
    Designing and coding HTML email newsletters, abundant basket and customer retention emailers (using Mailchimp, Emarsys and Barilliance).
    Result:

    website traffic: over 9 million per year
    Pageviews: over 50 million per year
    Mobile traffic: 0ver 5 million per year (increased by 70%)
    Bounce rate: 55% (average for e-commerce)
    Average page-load: below 3 secs
    Conversion rate: 2.70%
    Newsletter traffic: over 39,000
    Newsletter bounce rate: 13%
    Newsletter conversion rate: 2.58%
    Newsletter open rate: 11.16%
  • UI / UX Designer | Apr 2014 - Apr 2015

    FREESTYLEXTREME LTD - BRISTOL, UNITED KINGDOM

    Responsible for redesigning the FreestyleXtreme website and blog for the growing mobile users following a responsive design approach.

    UX tasks:

    Conducting user testing and other qualitative research
    Developing wireframes based on user needs
    Using prototyping software such as “InVision” and “Balsamiq”
    UI tasks:

    Producing clean mobile friendly designs based on research
    Ensuring clear brand identity when prototyping
    Communicating with stakeholder and improving the design according to feedback
    Collaborating with developers to test and launch the new mobile website
    Result:

    Revenue per visitor on mobile and tablet devices increases 37.5%
    41.3% increase in revenue per visitor
  • Junior Graphic Designer | Apr 2012 - Apr 2014

    FREESTYLEXTREME LTD - BRISTOL, UNITED KINGDOM

    Responsibilities expanded to:

    Working closely the photography department, editing and publishing fashion photography
    Managing and updating the company’s website and newsletter graphic/dd>
    Designing and printing MX / MTB jerseys for athletes
    Extensive use of Adobe Photoshop, Illustrator and InDesign to create graphics for product advertisements and print media
  • Freelance Graphic Designer | Jan 2011 - Present

    JAMAYEL AHMED DESIGN - BRISTOL

    In order to give something back to society I use my “Jamayel Ahmed Design” freelance platform to take on charity projects on a purely voluntary basis

    My services expanded to:

    Web design/development (WordPress, Woocommerce & Shopify)
    Branding and advertising projects
    Corporate identities
    Print ready documents (posters catalogue, magazine & brochures)
    Digital art work

Degree

CREATIVE PRODUCT DESIGN (BSC HONS)
University of the West of England | 2007 - 2010

Courses

BUILD WEBSITE UI
Codecademy | September 2018 - November 2018
WEB DEVELOPMENT FUNDAMENTALS
Udacity | 2015 - 2017 (part time)
FRONT-END FORMATIONS | CSS CROSS COUNTRY
Code School | 2015 - 2016 (part time)

Skills

- UI/UX Design
- Wireframing
- Sketching/Rendering
- Rapid Prototyping
- Responsive Web Design
- Usability Testing
- Website optimisation

Programming

- HTML 5 - HTML Emails
- CSS 3 - SCSS/LESS
- Bootstrap 3/4 - SVG
- JavaScript* - jQuery*
- Git - Gulp*
* Learning or lightly familiar

Tools

- Photoshop - Illustrator
- InDesign - After Effects*
- InVision - Visual Studio
- MS Office - Mailchimp
- WordPress - Woocommerce
- Shopify - Emarsys

Outside of work

Outside of work I like to keep fit and work on my personal development in order to give something back to society/local community. I use my “Jamayel Ahmed Design” freelance platform to take on charity projects on a purely voluntary basis e.g. Rohingya Cultural Center (USA - website design), As-Suffa feed the homeless outreach (Bristol - food server & graphic designer), BTIT Sunday Islamic School (Bristol - website development) just to name a few.

In my spare time I like to keep my mind active by watching documentaries, building custom bicycles and going on bike rides with friends.

References

* Available on request